There are not too many more important things a parent can do for their children then to send them to college. This however creates a balancing act between the children’s happiness and their pocket book.
We offer families an unbiased, professional approach to their planning process that has proven results.
Lack of Perspective:
- Many parents make decisions on where their child will go to college based on emotion, either love or guilt, not their head.
- Parents own educational background, family expectation, and peer or societal pressures can effect decision
- Many parents have hope of their child getting some form of scholarship money. According to the Wall Street Journal 87% of parents over estimate the scholarship their children will receive.
Lack of Knowledge:
- Most parents don’t know all the right questions to ask
- The lack of uniformity from one college to another can be confusing & frustrating
- Many parents put too much credence in the advice of friends and acquaintances
Lack of Time:
- There is never enough of it!
- Planning for college should not be fast, furious, or improvising
- Leaving planning to the last minute limits options
Lack of Expertise:
- Unfamiliar terms, complicated and confusing forms can leave parents overwhelmed
- Many parents inform themselves into procrastination
- For many parents this is the first adult decision they will make with their child, and this may be unfamiliar territory for some.
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